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Paid advertising is great, and we can never get it for Free . There are some good techniques and methods for getting lot of free organic search engine traffic to a new site. In this article I have tried to cover few of the most important methods which could help in converting your new site in to search engine magnet.

After doing market and keyword research, create a site as if you try to jump in to a saturated niche with a set of keywords which are having high cost per click, then you will have to get ready for the battle which you can never won.

Ultimately the market determines what niches and keywords are profitable for new sites. Too many webmasters put the cart before the horse and think if they just build a site in weight loss or make money at home they will succeed. Big mistake. Although there is a lot of money to be made in those markets, there is also a lot of competition. So having a laser focused sub-niche and a very specific set of keywords is the key to success.

Start by utilizing Google. Since it is the king of search engines, you can leverage the information it holds. Type in something like “how to remove” or “how to get rid of” or “how to fix” and see what comes up in the results. This will give you a good idea on some common problems to solve and some products to sell.

Product names are very good keywords and niches. If you can find a popular product that solves a common problem then you’re off to a good start. People searching for a specific product name and model are more likely to buy. If you can create a website that caters to a specific crowd of people who desperately need a problem solved and you have the best product for the job, then you are miles ahead of the competition already.

After finding a specific product name or model number, register a domain with the product name or model number in it. Use the Google keyword tool to find keyword variations. Enter those keyword variations back into the keyword tool to dig deeper. After you locate a dozen or so keywords with low competition and less than abut 5,000 searches a month, you can start building your site.

Go to Amazon.com, Clickbank, Commission Junction or another major affiliate site and find your product. Start an account if you don’t have one already and get your affiliate link for your selected product. You now have all the tools you need to start creating a highly targeted and profitable site. Use an eye catching headline, images, testimonials and a keyword density of 3-5%. Make sure to include plenty of content and a few extra pages in the site such as: contact, about us, terms and conditions, privacy policy. And creating a sitemap page works wonders for the search engines as well.

After you have your new site uploaded and ready for traffic, go to autopinger.com and ping your URL. Also bookmark to Digg.com and add a link to your site. Do the same with Mixx.com. This will get your site indexed in Google within 15 minutes or so. And in a very little time, your new site will be ranking high in the search engines.

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Keyword Density

Keyword density (the amount of times a keyword is found on page) seems to be a thing of the past. In recent years there were many opinions of how keyword density should be incorporated into each websites individual pages. Generally, the opinions always conflicted each other from one professional to the next. Although these opinions did always seem to have one thing in common; they always ranged consistently somewhere between 5 – 15%. Testing for keyword density results went on for years and never finalized anywhere since the search engines seem to all use different algorithms targeting keyword density and changed the characteristics of their requirements often.

Today, keyword density is nowhere near as important as it used to be. I personally have seen many times a site ranking in the top of the search engines for a keyword or keyword phrase not even found on the website. This was obviously because of the heavy number of inbound links to the page with the anchor text in the URL. Let me give you a quick example of this.

Anchor Text vs Keyword Density

A search would be conducted for “computers” and one of the first website results on Google would be the Apple Computers website. Upon inspection, the website never even had the word computers on the homepage. As you see by visiting http://www.apple.com, the site is heavily designed in graphics and there is near no text at all on this page. This was obviously happening because the site had gained so many thousands of inbound links pointing to it similar to this: “Apple Computers”, that is ranked very well on Google based on the fact of “Anchor Text” alone.

Anchor text is the actual word in the hyperlink which is believed to count heavily towards ranking a site based on an individual keyword or keyword phrase. It only makes sense that people will link to a site with the most relevant words which describe the location. In this example, many thousands of people would link to the Apple.com website and write “Apple Computers”. This created a highly targeted keyword phrase in combination with importance acquired by gaining so many inbound links also counting as pagerank. Because of these factors, the site is easily able to obtain key placement on the Google search engine.

In the past, many site owners would find websites that rank high in the search engines and believe that if they copied their source code or HTML, and replicated what a competitor had done on their site, that they would enjoy premium search engine rankings as well. Some webmasters probably still try this in an attempt to rank their site when they do not understand exactly what is involved.

Don’t try to clone pages, tags, or descriptions of other sites that rank high. There are usually unseen reasons like these above which results in why a site might rank well in any search engine. Each situation is different and unique in its own way. Concentrate on building it right from the bottom up, and you will succeed.

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SEO advertising, anchor text, buying text links, CPC, directory submission, Keyword Density, link building, online marketing, PPC, ranking, search engine optimization, search results, SEM, SEO, SEP